The question is easy to answer. It's the gift that keeps on giving. Have a family member that is hard to shop for? Invest in a Pandora bracelet to store year after year of special moments. Then, instead of worry each holiday about what gift to get, give them a Pandora charm signifying special moments.
Watch as they fill up their bracelet with a lifetime of events to be remembered. Pandora is simply the gift that keeps on giving.